Sell Your Home in the GTA & Niagara Region

Sell your home in the GTA, Hamilton or Niagara Region with one team, from pricing and staging through to closing. Every listing includes our twelve core seller services, and we list and sell across the GTA, Hamilton and Niagara Region.

Updated: October 2026

By Françoise Pollard, Realtor®, and Keith Goldson, Broker, Keith & Françoise Real Estate Team, eXp Realty Brokerage

Before You List Your Home

Three common mistakes can weaken a sale, and all three happen before the listing goes live. Avoiding them puts your home in a stronger position from day one.

What We Can Control, and What We Can’t

Preparation, pricing and marketing are the factors we can influence. We build your strategy around those factors while accounting for current market conditions. Interest rates, buyer financing and a property’s own limitations also shape results, and we’re upfront with you about them.

How the Process Works

Selling your home with us, in the GTA or Niagara, starts with a conversation about your goals and timeline. From there, we manage a defined sequence: preparation, staging, photography, launch, showings, offers, and closing. In short, you’re not juggling the moving parts on your own, and nothing moves between phases without our direct oversight.

Why the Preparation Period Matters Most

The one to three weeks between signing a listing agreement and going live is where many listings gain or lose momentum. Before you sign, note that RECO advises sellers there is no standard set of services, so anything you expect should be in writing. Our article on what happens after you sign a listing agreement in Ontario covers that window in full.

From Stalled to Sold

How We Price Your Home to Sell

We price your home using recent comparable sales as the anchor, then test that number against the listings buyers will compare yours with, listings that didn’t sell, your home’s condition and location, and whether demand is rising or cooling. When a well-presented home gets showings but no offers, price is often the first thing we revisit together.

For more, see our articles on why homes don’t sell and how long it takes to sell a house in Ontario.

Who We Work With

Our seller clients range from families selling their first home to executors managing estate sales. The preparation and pricing principles stay the same in every situation. What changes is the context, and the experience it takes to handle it well.

GTA and Hamilton Homeowners

We sell detached homes, semis, townhouses, and condos across the GTA and Hamilton. Each market has its own current conditions, so the strategy for a detached home in Oakville looks different from a condo along the Yonge corridor.

Downsizers

Many of our sellers are moving to something smaller, in the GTA or in Niagara, and the hardest part is usually lining up the sale and the purchase. We made that move ourselves in 2025, from about 2,900 square feet in Vaughan to 1,400 in St Catharines, and our Ontario downsizing guide covers how we approach it.

Divorce Sales

Selling a matrimonial home during separation requires careful coordination around ownership, spousal consent, any applicable agreements or court orders, and instructions from the parties’ lawyers. Ontario’s Family Law Act sets the rules for the matrimonial home, so we work alongside each spouse’s lawyer throughout. For a full breakdown, see our Ontario divorce real estate guide.

Estate Sales and Tenanted Properties

Estate sales involve executor responsibilities, probate timelines, and properties that may not have been updated in years. We also sell properties that are currently rented, which adds considerations around showing access and notice obligations under Ontario’s Residential Tenancies Act.

Selling a property doesn’t automatically end the tenancy. Where purchaser-use requirements are met, the seller may serve an N12 notice on the purchaser’s behalf after an agreement of purchase and sale is signed. Notice periods, compensation and other legal requirements apply.

An N12 is not an eviction order, and vacant possession should never be assumed. We coordinate with your legal adviser before making commitments to a buyer. For more, see our article on selling a tenanted property in Ontario.

Relisting an Expired Listing in the GTA or Niagara

When a listing expires without selling, there’s usually a reason we can identify. Overpricing, poor presentation, weak photography, and marketing that missed the right buyers are the most common causes. When we relist an expired property, we start by working out which of those applies.

A Sale, Start to Finish

Here’s how a full sale works in practice, from the first purchase to the final close. We’ve kept the details general to protect our client’s privacy.

Selling in the GTA and Buying in Niagara, or the Reverse

We can sell your home in the GTA and help you buy in Niagara, or the reverse, as one coordinated move under one team. Selling in Mississauga and buying in St Catharines, for example, means different buyer pools and different timing pressures on each side. We handle both sides directly.

One team gives you a single point of contact for coordinating both transactions, and you get current, firsthand advice on both markets from people who sold in Vaughan and bought in St Catharines themselves.

For more on how the two markets compare and what GTA buyers are looking for in Niagara, see our article on GTA vs. Niagara home search tips.

Sell Your Home Across the GTA and Niagara Region

We help you sell your home in communities across the GTA, Hamilton and Niagara Region, and the right approach shifts with the location. In the GTA, we list and sell in Mississauga, Vaughan, Brampton, Milton, Burlington, Oakville, Etobicoke, and Toronto, and we also sell in Hamilton. In Niagara, that means St Catharines, Niagara Falls, Welland, Thorold, and Grimsby.

Sell Your House in St Catharines and Across Niagara

We live in St Catharines and work with buyers and sellers across the city, using recent neighbourhood sales to guide pricing. If you want to sell your house in St Catharines, that means pricing to your specific area, whether that’s Lakeshore, Port Dalhousie, or downtown, because conditions shift from one neighbourhood to the next. Whether you sell your house in St Catharines or elsewhere in Niagara, the same local approach applies, from Niagara Falls and Welland to Thorold and Grimsby.

More Than a Transaction

Selling a home is rarely just about the house. Over the years we’ve helped a homeowner downsize after a sudden illness made the family home too much to manage, and a growing family upsize after a new arrival.

We’ve supported clients selling a shared home through a separation, too, and that’s work we approach with particular care. Because we’ve lived these transitions ourselves, we stay hands-on from the first walkthrough through closing and beyond, and you hear from us directly. You can read more from past clients on our reviews page.

Services described on this page reflect the standard offering of the Keith & Françoise Real Estate Team through eXp Realty Brokerage as of October 2026. Commission, services, and terms are set out in your signed listing agreement, and costs outside our services, such as legal fees, repairs, and moving, are paid by the seller. Information about divorce and tenanted sales is general, not legal advice, so speak with a lawyer about your situation. Market conditions, timelines, and outcomes vary by location, property type, and circumstance.