Seller Services in the GTA and Niagara | Keith & Françoise
Updated: January 2026
Answer Box
Selling a home in the GTA or Niagara Region requires more than listing on MLS. Our seller services include pricing strategy, professional staging, targeted marketing, offer negotiation, and full coordination from preparation through closing. Every step is handled with local market insight, clear planning, and direct involvement from start to finish.
Start Here If You’re Thinking About Selling
If you’re planning to sell a home in the GTA or Niagara Region, this page explains how we handle pricing, preparation, marketing, negotiations, and closing. It’s designed to give you a clear picture of what working with our team looks like before you decide on next steps.
What Our Seller Services Actually Cover
Many sellers assume most agents provide the same services. In practice, the difference shows up in preparation, pricing discipline, marketing execution, and how offers are handled.
Our role is to manage the entire selling process, not just the listing. That includes paying for services that improve results, coordinating every moving part, and helping you avoid decisions that cost time or money.
We work with sellers across the Greater Toronto Area and the Niagara Region, including homeowners who are relocating, downsizing, selling investment properties, or coordinating a buy and sell.
Pricing Strategy Built on Facts, Not Guesswork
How we determine your list price
Before recommending a price, we complete a detailed market review that looks at:
- Comparable homes that have sold recently in your area
- Active listings buyers will compare your home against
- Expired listings that show where pricing missed the mark
This allows us to explain what buyers are paying today, not what sellers hope for. From there, we recommend a pricing approach that aligns with your goals, whether that’s maximizing value, controlling timing, or positioning for competition.
Preparing Your Home for Sale
Why preparation matters
Buyers form opinions quickly, often online before booking a showing. Presentation affects perceived value, buyer confidence, and how long a home stays on the market.
We don’t over-renovate or push unnecessary upgrades. Our focus is on preparation that improves buyer response without wasting money.
What we handle
- Pre-listing walkthrough with clear, prioritized recommendations
- Guidance on what to update, what to leave, and what to avoid
- Coordination with trusted trades when minor work is worthwhile
- Professional staging included at no cost to you
Marketing That Reaches the Right Buyers
Strategic exposure beyond MLS
Your home is promoted across multiple channels to reach both buyers and agents, including:
- MLS and Realtor.ca
- BrokerBay to generate agent awareness before and during launch
- A dedicated property page on our website
- Targeted digital and social media promotion
- Feature sheets and buyer packages for showings
Photography, video, and measurements
Professional photography, video, and accurate measurements are coordinated before your listing goes live. This ensures your home launches fully prepared and positioned correctly from day one.
Managing Showings and Buyer Feedback
Showings are booked through a centralized system and confirmed with you directly. We provide guidance on preparing for appointments and review buyer feedback so adjustments can be made quickly if needed.
Accessibility matters. The easier it is for buyers to view your home, the stronger your negotiating position tends to be.
Offer Review and Negotiation
What happens when offers are submitted
You’ll see every offer. We explain the terms clearly, highlight risk points, and help you compare options beyond just price.
Negotiation involves timing, conditions, deposits, and buyer certainty. Our job is to protect your position while keeping momentum strong.
Concierge Support From Listing to Closing
Selling often overlaps with buying, downsizing, or relocating. Our concierge support is designed to reduce friction and keep timelines realistic.
- Coordinating trades, cleaning, and minor repairs
- Scheduling staging, photos, inspections, and appraisals
- Connecting you with lawyers, mortgage brokers, and inspectors
- Providing utility and move-related guidance for your next address
What Happens After You Sign the Listing Agreement
- Lockbox placement with seller consent
- Measurements confirmed for accuracy
- Staging scheduled and completed
- Professional photos and video completed before MLS upload
- MLS launch scheduled for an agreed date and time
- For Sale sign installed
- Feature sheets delivered
- Advertising and online promotion begins shortly after launch
Frequently Asked Questions
Our seller services include pricing strategy, professional staging, marketing coordination, offer review and negotiation, and concierge-level support from preparation through closing. We manage the full process so sellers are not left coordinating multiple moving parts on their own.
Yes. Professional staging is included as part of our seller services. We coordinate staging based on the property type and target buyer to ensure the home is presented appropriately for today’s market.
Pricing is based on recent comparable sales, active listings buyers will compare against, and expired listings that show where pricing has not worked. This approach allows us to recommend a pricing strategy grounded in current market behaviour rather than assumptions.
We remain directly involved throughout the entire listing period. This includes managing showings, reviewing buyer feedback, adjusting strategy when needed, and guiding you through offers and negotiations until closing.
After signing, we coordinate preparation, staging, photography, measurements, and marketing so your home is fully ready before launch. We agree on timing in advance and manage the process through showings, offers, and closing.
Yes. Many of our clients are selling while also purchasing, downsizing, or relocating. When both sides are involved, we help plan the timing and strategy together so the transition is coordinated and realistic.
Thinking About Selling Your Home?
If you’re considering selling in the GTA or Niagara Region, we’re happy to review your situation, walk through timing and pricing, and explain what preparation would make sense before you decide on next steps.